"Portrait photoIt is a photo that someone knows when they are photographed, and how the subject faces the shooting itself is as important as how the person dresses, whether it is up or not. ”

- Richard Avedon

In the photography circle of the world capital of New York, Avedon said that if his portrait photography ranks second in the world, I am afraid that no one has the strength to jump out and call the boss.

During his 60-year career, generations of people who influenced the world stood in front of his camera: from the Beatles to Eisenhower, from Marilyn Monroe to Martin Luther King, from the United States to plan the Vietnam War The head of the group went to the Beat Poet, from the President Kennedy to Elizabeth Taylor...

Andy Warhol by Richard Avedon in 1969

Andy Warhol, shot by Richard Avedon

Marilyn Monroe by Richard Avedon in 1957

Marilyn Monroe by Richard Avedon

His minimalist style and the trademark-like 8×10 black frame make the viewer unforgettable, so that the French critic Roland Bart once described the people in the Avedon photo as if they were looking at you with a fresh eye. Dead body."

Allen Ginsberg by Richard Avedon, 1963

Allen Kingsburg by Richard Avedon

Avedon's photographs not only led the trend of portrait photography, but also influenced the photographic style that shaped American fashion and culture in the late 20th century.

In order to commemorate Richard Avedon, Fashion Bazaar published his latest prints of Audrey Hepburn and Elizabeth Taylor on the cover of the fifth issue from July to August 2014.

Avedon's 1967 Audrey Hepburn Creative Fashion Film

Avedon not only affects the cultural and fashion circle of the United States, he is also interested in politicians.

John F. Kenndy and daughter Caroline by Richard Avedon, 1961

Avedon filmed President Kennedy and daughter Caroline

After the Watergate incident, he photographed 73 people from all levels of the US political power building for the US Rolling Stone magazine's US election, including President Ford at the time, and his future successors, Carter, Reagan, and Bush. .

Among the 73 people, the Rockefeller family and the Kennedy family familiar with the public, as well as the journalism elite who published the Pentagon Document on behalf of the administrative forces, and the "deep throat" himself. A closer look at the facial expressions of the characters in these photos is like reading a fascinating historical work.

After Avedon passed away in 2004, the master's baton was handed over to Annie Leibovitz (Anne Leibovitz).

"A thing that you see in my pictures is that I was not afraid to fall in love with these people."

– Annie Leibovitz

The existence of the master is to wash away our old ideas.Take a look at the Pirelli Lunar New Year film by Annie Leibovitz, which completely shatters all the aesthetic traditions of commercial portrait photography: tilting to a nearly sloppy composition, cutting off half of the foot in the foreground, wearing messy studio equipment, confident full of fat Show, without any face-lifting... and this is the most fashionable portrait photography.

Amy Schumer by Annie Leibovitz for Pirelli Calendar 2016

Anne Lebowitz for Amy Schumer of the 2016 Pirelli Year Calendar

Also selected for this group of portraits are Yoko Ono and Yao Chen:

What is emerging in my mind is John Lennon at Imagine There is a hoarse voice in the middle, with the martial arts soap story of the martial arts rumor... Nothing to think about is more mixed than this. This may be the charm of portrait photography: no matter how the photographer makes these images, the viewer can have another comfortable interpretation.

After enjoying the masterpieces of the master's portraits, let's talk about more about the public life.Avatar photography (Headshot Photography)

From the world's top 500 CEOs, to college students who are about to graduate, but if you want to mix in the workplace, there are Social Media accounts, whether it is WeChat or Facebook, LinkedIn or 51job, there is such a avatar photo. It is the first impression we bring to strangers in the Internet age. The quality of this photo may determine whether a job seeker can enter the first round of interviews.

The difference between professional and non-professional avatar photos

This may be the most widely spread and inspirational portrait photo.

The same is the professional avatar photography, this is slightly inferior.

Exquisite business avatar photography not only creates the best visual image of the subject through the lighting and styling, but also conveys the character temperament of the character.

Not long ago, we received an avatar photography order: a photo of a professional avatar for a professional repairing a European luxury car. Therefore, we used a repairing and lifting space to build a temporary studio in the auto repair workshop, allowing the mechanics to take turns to shoot. The effect is as follows.

Auto repair workshop interior

Cloth scene

© YuanImages

This article and all images are reproduced with permission from the author.

The author Alexander F. Yuan is a former Associated Press photographer, Pulitzer Prize Finalist, and a master's degree at the New York School of Visual Arts. Founded coordinates of New YorkVisual studio. Public number: The shadow of New York YuanImages

(WechatID: YuanImageNewYork).

Click on the bottom "Read the original", visit the original.

This issue is edited: Xiaohui Ruoyu

Text editor: Xiaohui Ruoyu

Picture and web editor: Yang Fan

Lushan Institute of Art


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